领略BVLGARI宝格丽腕表设计的奇幻之旅

来源:七七新闻网 时间:2018-06-06 编辑:七七新闻网
中国男性力被低估了……

——环球网时尚频道独家视频专访BVLGARI宝格丽全球运营高级经理Pascal Brandt

领略BVLGARI宝格丽腕表设计的奇幻之旅

环球网时尚频道独家视频专访BVLGARI宝格丽全球运营高级经理Pascal Brandt

  1. You have worked in Chaux-des-Fonds, Neuchâtel, and Geneva, all of which are famous for watch-making. Did you commit to the watch industry when you were studying French literature?您所在城市拉绍德封,纳沙泰尔,日内瓦都是著名的腕表产区,是在读法国文学的时候就已经决定将来致力于腕表行业吗?

  I was born in La Chaud-de-Fonds, I was raised in La Chaux-de-Fonds, then I studied in Neuchâtel close to my hometown, French Literature. But, it is said in La Chaux-de-Fonds in every house you have one watchmaker, so I lived with this since I was a child. My late-father was working in this industry, my grandfather was a watchmaker so I’ve been nurtured with watches and stories and history since I was a child and I always loved watches. The reason why, I went to work in this industry as a journalist first and I’ve been freelance for 10 years based in La Chaud-de-Fonds and then I crossed to join Officine Panerai in Milan, then Vacheron Constantin in Geneva, and then Bulgari since 9 years now.

  我出生在瑞士拉绍德封(La Chaux-de-Fonds),并在那里长大。之后我前往家乡附近的纳沙泰尔(Neuchâtel)求学,学习法国文学。当时有一个非常流行的说法是,拉绍德封的每个家庭都会出一名钟表匠。自童年时代起,我便与钟表结下了不解之缘:先父曾在钟表界打拼多年,而我祖父本人就是一名专业的钟表匠。可以这么说,我从童年时代起便深受腕表、腕表故事及其深厚文化历史的熏陶,一直以来对腕表情有独钟。最初,我以记者的身份涉足腕表行业,并在拉绍德封历经长达10年的自由撰稿时光。在那之后,我远赴意大利米兰,加入沛纳海(Officine Panerai),之后又前往瑞士日内瓦任职江诗丹顿(Vacheron Constantin)。再后来,也就是9年前,我与意大利珠宝世家BVLGARI宝格丽结缘,为品牌服务至今。

  2. We know you had been a senior reporter before joining BVLGARI, what are your views on the promotion of brand culture? What counts as an effective promotion?我们知道在加入宝格丽之前您是一位资深记者,您是如何看待传播对于品牌文化的发酵,什么是有效的传播?

  It’s an easy and difficult question. I would say it’s a difficult and easy answer. To promote a brand today requires first of all, it’s a key word for me, passion. You need to be passionate with those objects, which are so named or called watches, if you don’t have passion you can’t fight or promote your brand, your products. Me personally that’s my nature, I’m very passionate with watches, for me it’s always emotional to have a watch in your hands, I’m a guy, I’m a man of course men’s watches, but not only, when at Bulgari I touch a Serpenti high jewellery instantly I feel emotion because I love the products, I love what is behind the scenes, it’s a lot of work, it’s a lot of commitments, often we do not think about that, but such an object is the result of hundreds of hours of hard work craftsmanship, with a lot of people involved, we never see them, we see the product. I think always to the craftsman and craftswomen who work on such objects.

  这个问题看似简单,实则很难,答案亦是如此。当今时代,品牌推广的第一要素是激情,这也是我工作的一大重点。只有对目标,也就是我们的腕表产品充满激情,你才会愿意为品牌和产品的推广付出努力。否则,一切都是枉然。于我而言,这种激情是与生俱来的,我对腕表情有独钟,佩戴腕表总能激发我很多思绪:作为一名男士,我钟爱男士腕表。不过,当我第一次接触到宝格丽Serpenti高级珠宝腕表时,还是瞬间被腕表所蕴含的深厚情感所感染到。这与我个人对这一系列的喜爱不无关系:它是工艺技艺的凝聚,是无数心血的结晶。虽然我们不常体会到这一点,但正是无数钟表匠人夜以继日的辛勤工作与精心雕琢,才成就了如此雍容华美的腕表。我与这些匠人素未谋面,但却时常会在脑海里浮现出他们兢兢业业、精心打造精美腕表的场景。

  3. You have spent much of your personal career promoting the watch industry, so is there something that has left a deep impression on you, or to be specific, did you experience something inspirational in the process?从您的个人经历来看,非常专注于腕表行业的传播,这期间有什么印象深刻,特别是对您有启发的事件吗?

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